Packaging Design and Branding – The TypeLite project required a complete design of the brand’s identity from the ground up. This included the logo design, packaging design, copywriting of product descriptions, and product placement. The simple color palette and the repeating curved line element adds to the simplistic look of the product’s packaging. The project consists of four different boxes and one bag, all of which are original designs, custom fit to the product(s). (No templates were used)
Packaging Design and Branding – Slide box for the TypeLite sanitizing wand.
Packaging Design and Branding – Window box with slide-out insert for the TypeLite sanitizing wand.
Packaging Design and Branding – Combo box for the TypeLite sanitizing wand and charging station.
Packaging Design and Branding – Unique bag design. The sides reflect the curved design element used throughout the packaging designs. These curves represent the swiping motion of the sanitizing wand while being used.
Packaging Design and Branding – Unique bag design. Both sides of the bag have an image of the sanitizing wand. One side shows the product "off" and the other side, with the blue light behind it, shows the product "on." The handles of the wands on both sides match up with the actual handles of the bag, giving the illusion that the wands are being carried.
